Unsure if an Advanced Learning Concentration is the right fit? Our admissions team evaluates direct placement applicants into our concentrations based on their related experience, background, and competencies.
If you don’t have the prerequisite experience needed, you will be considered for our Technology Career Acceleration Program, which provides a comprehensive foundation for the four core non-coding competencies in tech.
We created the Digital Marketing Concentration Course for professionals interested in securing a marketing career in the tech industry. Students gain mastery over the curriculum through hands-on, experiential classes and individual coaching.
Gain a comprehensive understanding of the Tech Sales function
Rapidly build your Tech Sales competency
Get individualized support from leaders
Develop in-demand skills for high-paying tech jobs part-time
School16’s Digital Marketing Concentration is an intensive, 8-week course featuring 90-120 minute sessions with expert Digital Marketers at companies like Facebook, Google, Uber, and more.
Session 1: Identifying your customer and creating customer profiles (B2B, B2C), personas, and journeys
Session 2: The essentials of messaging, brand positioning, building trust with your audience, copywriting, and ad copy creation
Session 3: Email marketing best practices, campaign set up, and tool overview (Mailchimp, etc.)
Session 4: Writing a high-converting landing page
Session 5: How different marketing channels define lead quality
Session 6: Learn SEO & PPC best practices—including using fundamental SEO tools and completing effective keyword research
Session 7: Introduction to social media marketing
Session 8: Product marketing basics and best practices
Session 9: Building a marketing funnel
Session 10: Creating a flywheel
Session 11-12: The data behind marketing math—including how much to invest, CAC vs. LTV, and Google Analytics
Session 13-14: Managing public relations, creating content, and marketing channel deep dives
Session 14-15: Group and 1x1 practice interviews for marketing roles
“School16 is a top-notch training program to accelerate your career in tech. The instructors had diverse experience working at small start-ups as well as larger companies like Google, Amazon, and Salesforce. With the program, I was able to leverage my 4+ years in SaaS Sales and change industries to continue growing my career. My new skill set also allowed me to successfully negotiate higher pay. Whether you're in school or have years of experience in the industry - School16 will teach you the skills to level up your career.”
“I feel like what School16 does actually needs to be a part of college education, but it's not unfortunately and School16 does a great job of filling that gap. The curriculum actually teaches you to network, connect with people, find great employers, interview well, and give actionable playbooks on each part of the process. I enjoyed School16 and it has been instrumental for me in getting promoted and accelerating my professional growth!”
“Walking out of the program, I felt that I was equipped with the tools I needed to find lasting success in my career. Through the teaching and mentorship I got from the program, I gained a position with a company in my desired industry. You really learn how to navigate your career from School16. From the classes I gained knowledge that I've always needed, but haven't been able to find on the internet or in person. I would strongly recommend School16 to anyone looking for a role in tech.”
All of School16's digital marketing instructors are veterans in tech that currently work in tech marketing managing multi-channel growth strategies. They have first hand experience with navigating marketing careers, and help our students break into digital marketing even if they have no experience working in tech.
Our mentors are all seasoned professionals with years of experience leading business teams across the four core non-technical disciplines we base our curriculum around.
at Shopify Plus
Sr. Director of Global Sales Enablement
at Shopify Plus
Sr. Solutions Specialist
All students are automatically considered for need-based scholarships.
Flexible, 0% interest, monthly payment plans available for all students.
Students may use employer tuition reimbursement benefits to pay for classes.
Podcasts, articles, and recorded webinars on tech roles and career development.